Voice casting is an important process, done before a production, to select voice talents for documentaries, TV commercials, audio books, radio and online tutorials. This usually involves auditions with a producer or director of the program. For someone who is interested in getting into the business of voiceovers, then a voiceover demo is the most important marketing tool you have. For actors, their ticket to getting auditions is their head shot. This is similar to voiceovers and their voiceover demos. Being in the voiceover business, your voiceover demo acts as your business card, and you getting yourself a job counts on it.

To make your own voiceover demo, you can start by making a short (90 seconds) compilation of any current or past voiceover work that you have done. You should then duplicate this on several CDs. You can send these copies to producers, clients and casting directors so that they can keep your demo in file for future consideration. Oftentimes, voiceover talents get hired just because of their voiceover demos. For some, an audition is required. If you are new to the business, your voiceover demo needs to sound like you have worked in this industry before. Nobody in the industry would want to hire someone who has little or no experience in voiceover acting. You need to make your voiceover demo sound like they are actual TV spots that could have gone on air. It is highly recommended to get a good voice coach with good references. You need someone who understands what advertising producers and agencies are looking for in voiceover talents. Find someone who can help you build your skills before you start making your voiceover demo. If there are no coaches in your area, look for someone online who can help train you long distance. It is always best to build your skill first, before you invest in studio time.

After getting proper training from a voice coach, get yourself a good commercial copy. A good commercial copy should be able to showcase the full range of what you are capable of. You should strive for variety in your voiceover demo. You should have multiple categories in your script like public service announcements, narrations, commercials, and promos just to name a few. Once you have a good script, you should consider producing in a professional recording studio. A good professional recording studio should have the equipment to put good sound effects and background music behind your voice. Unfortunately, renting studio time can be expensive. The average cost for an hour in a studio would be about %50 to %100, depending on the caliber of the studio and its location. It can take a beginner about 8 hours to produce a professional voiceover demo. This includes recording, editing, effects and music and final mixing. After producing your voiceover demo, you will also have to pay for any duplication of your voiceover demo and pay for mailing it out. So be sure to check out all local recording studios before you commit yourself to one. Most recording studios have competitive rates and some might offer voiceover demo package deals for aspiring voiceover talents, some might even offer voiceover scripts. Be sure to make an appointment and check out the facilities and staff of the studio. It would be better to choose a studio that has previously been used by other voiceover talents.

It is always a good routine to warm up before any voiceover session. Always keep your vocal muscles toned by using vocal exercises. You should relax your neck, stretch out your facial muscles and your shoulders, practice opening your mouth wide, and perform some tongue twisters. Doing warm-ups will help you speak clearly and help you relax. Being relaxed will help you get into character more quickly.